How to Develop Your Elevator Pitch with a Coach (and How to Update it)
May 15, 2024

How to Develop Your Elevator Pitch with a Coach (and How to Update it)

In the fast-paced world of networking and professional interactions, having a concise and compelling elevator pitch is essential. Whether you’re introducing yourself at a conference, meeting a potential employer, or pitching your business idea to investors, your elevator pitch can make or break that crucial first impression. But how do you create a pitch that effectively communicates who you are and what you do in just a few seconds? That’s where working with a coach like Jennifer Dawn can make all the difference.

Who is Jennifer Dawn Coaching and Consulting?

Jennifer Dawn Coaching, led by entrepreneur and business strategist Jennifer Dawn, is dedicated to helping individuals and small businesses reach their full potential. With a focus on clarity, strategy, and accountability, Jennifer Dawn empowers her clients to achieve their goals and thrive in both their personal and professional lives.

Step 1: Define Your Objective

Before crafting your elevator pitch, it’s important to clarify your objective. What do you want the listener to know or do as a result of hearing your pitch? Are you seeking employment, introducing yourself as a professional, or promoting a specific product or service? Jennifer Dawn works with clients to define their goals and tailor their pitches accordingly.

Step 2: Know Your Audience

Understanding your audience is key to crafting an effective elevator pitch. Jennifer Dawn emphasizes the importance of researching your target demographic and tailoring your message to resonate with their needs and interests. Whether you’re speaking to industry professionals, potential clients, or investors, adapting your pitch to address their pain points and priorities can significantly increase its impact.

Step 3: Craft Your Message

With a clear objective and audience in mind, it’s time to craft your message. Jennifer Dawn guides her clients through a structured process of identifying their unique value proposition, highlighting their strengths and accomplishments, and articulating their goals and aspirations. By distilling this information into a concise and compelling narrative, clients can confidently convey their personal brand and make a memorable impression.

Step 4: Practice, Practice, Practice

Once you’ve crafted your elevator pitch, practice is essential. Jennifer Dawn encourages her clients to rehearse their pitches until they feel comfortable and confident delivering them in any situation. Whether practicing alone, with a coach, or in front of a trusted friend or colleague, repetition helps to refine your delivery, increase your fluency, and ensure that you convey your message with clarity and conviction.

Step 5: Seek Feedback and Iterate

Feedback is invaluable in refining your elevator pitch and making it as effective as possible. Jennifer Dawn works closely with her clients to solicit feedback from peers, mentors, and industry experts, helping them identify areas for improvement and iterate on their pitches accordingly. By continuously refining and updating your pitch based on feedback and experience, you can ensure that it remains relevant and impactful in any situation.

Updating Your Elevator Pitch:

As your career evolves and your goals change, it’s important to periodically revisit and update your elevator pitch. Whether you’ve gained new skills, launched a new venture, or shifted your focus, your pitch should reflect your current objectives and accomplishments. Jennifer Dawn provides ongoing support to her clients, helping them adapt their pitches to align with their evolving needs and aspirations.


Q: How long should my elevator pitch be?
A: Ideally, your elevator pitch should be no longer than 30-60 seconds – long enough to capture the listener’s attention and convey your key message, but short enough to maintain their interest and leave them wanting to learn more.

Q: What should I include in my elevator pitch?
A: Your elevator pitch should include a brief introduction, a summary of your background and expertise, your unique value proposition, and a call to action. Focus on what sets you apart from others and why the listener should care about what you have to offer.

Q: How often should I update my elevator pitch?
A: It’s a good idea to revisit and update your elevator pitch periodically, especially as your goals, skills, and accomplishments evolve. Aim to update your pitch at least every six months to ensure that it remains relevant and impactful.

Q: Can I use the same elevator pitch for different audiences?
A: While the core message of your elevator pitch may remain consistent, it’s important to tailor your pitch to each specific audience to ensure relevance and resonance. Customize your pitch to address the needs and interests of the listener and highlight aspects of your background and expertise that are most relevant to them.


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