In the world of marketing, you’re likely to have heard of both SEO (Search Engine Optimization) and traditional print marketing. However, as a business owner aiming for a 7-figure success, understanding SEO might feel a bit overwhelming if you’re just starting out.
To simplify, let’s compare SEO to various forms of print marketing that you’re probably more familiar with.
Consider SEO keywords as your newspaper headlines. In a newspaper, the headline is what grabs your attention, summarizes the story, and encourages you to read further. Similarly, keywords in SEO are keywords phrases in your online content that make it possible for people to find your site via search engines. The more attractive and relevant your keywords (headlines), the better your chances of standing out in the search engine results page (SERP).
Think of high-quality, SEO optimized content as well-researched, engaging magazine articles. Magazines are known for their informative and interesting articles that appeal to a specific niche. Take Seventeen and Mens’ Health, for example. If Mens’ Health built a content marketing strategy centered around upcoming prom dress trends, Mens’ Health and maybe even prom dress sales would plummet… Similarly, creating valuable, quality content on your website encourages visitors to stay longer (reducing your bounce rate), possibly share your content, and can improve your site’s SEO rankings.
Backlinks, links from other websites to yours, can be equated to word-of-mouth recommendations in print marketing. Just as a recommendation from a trusted friend can lead people to try a new restaurant, a link from a reputable site to yours can significantly boost your website’s credibility and your SEO ranking.
Just as businesses consistently advertise in newspapers or send out new direct mail to keep their product in the minds of customers, websites need to regularly update their SEO strategies. Google algorithms change frequently, and what worked for your SEO last year may not work today. Staying updated on the latest SEO practices is the same as keeping your print ads fresh and engaging.
Local SEO is the online equivalent of distributing flyers in your local area. With local SEO, you’re optimizing your website to appear in searches by people located near your business. Just as you’d distribute flyers to attract locals, you’ll want to make sure your website is appearing in local search results.
By understanding these comparisons, it’s clear that SEO, like print marketing, requires a strategy, time, and investment. But unlike print marketing, SEO gives you access to a global audience, provides measurable results, and is cost-effective.
To unlock the power of SEO and ensure your ideal client finds you on Google, join our virtual SEO workshop on Wed, Aug 23rd at 1 PM EST. Discover how our content marketing strategies can work for your 7-figure business.
Ready to dive into the world of SEO? Schedule a call with our team. Let’s turn your content marketing efforts into a lead-generating machine for your 7-figure business.
Jennifer Dawn has grown two multimillion dollar businesses and now mentors others to do the same. She is one of the select few nationwide Profit First and Provendus Growth Academy Certified coaches…
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