Brand Voice and Data: Transform Stories into Results with Becky Freemal

In this episode of the Happy Productive Podcast, Jennifer Dawn sits down with Emmy award-winning journalist, fractional chief marketing officer, and bestselling author Becky Freemal. This conversation is all about transforming your business through the strategic use of **brand voice and data**. Becky shares her unique insights into how authentic storytelling, combined with robust data analysis, is not just a nice-to-have, but a non-negotiable for driving revenue, building deep client trust, and achieving sustainable growth. Discover why mastering your **brand voice and data** is the ultimate power skill for today’s entrepreneurs and leaders.

Transcript

Jennifer Dawn: Hey, hey, everybody. Welcome to a new episode of the Happy Productive Podcast. I’m so excited to talk with my guest today, Miss Becky Freemal. Becky, welcome.

Becky Freemal: What’s up? How are you? Thank you. Thank you for having me. I’m excited about our conversation.

Jennifer Dawn: Yeah, I am too. You guys, we’re gonna be diving into some branding stuff, some AI stuff, some data stuff. Just all fun, fun stuff today. So I can’t wait to dive into this conversation. You guys, if you don’t already know Becky, she’s an Emmy award-winning journalist, fractional chief marketing officer, and bestselling author. She brings her strong ability to connect with people through stories, right, through our stories, to the business world. Basically, Becky is just gonna help you transform your stories into results at the end of the day. That’s what she is an absolute expert at. Her bestselling book *Brand Voice: People Plus Data Drive Results* is also available on Amazon and we should have plenty of time to dive into all of that. So welcome Becky to the show.

Becky Freemal: Thank you. I love the introduction. I, of course, you probably hear this all the time, feel like I now have to live up to it. When you hear people introduce you, you’re like, wow.

Jennifer Dawn: It’s like, wow, that sounds really good.

Becky’s Journey: Uniting Brand Voice and Data for Results

Jennifer Dawn: I think as business owners, we all have these just different ways that we get to where we are today in business. So I’d love to hear just a little bit about your journey and how you got to be doing this beautiful work.

Becky Freemal: You know, I was a journalist as you brought up, a broadcast journalist for 24, 25 years. Something along those lines.

Becky Freemal: I told stories, saw the ratings go through the roof based on the story or tank based on how stories were done. It could go either way, but let’s go through the roof. Let’s go in the positive trend line.

Becky Freemal: Then I moved out of broadcast journalism into the corporate world. I did higher ed. I’ve done marketing and communication for a multitude of verticals. But no matter where I was, I always kind of really heard people leaning into the data. I even got a little bit of a feeling sometimes that people would be like, oh, a storyteller, that’s cute. I thought, Hmm, at first I’m gonna lean into the data. I’m gonna lean into the numbers. Maybe I leaned in a little more than most. I went and got my MBA, leaned in so hard. But as I traversed that path, I realized fairly quickly in my journey. The data is important, but those folks who kind of had that cute feeling kind of were missing a huge element, which was the storytelling, you know, to connect with people and to build your revenue.

Becky Freemal: You have to, as you always hear, you know, people do business with people they know, like, and trust. You’ve never heard anyone say people do business with Excel sheets with good data numbers. But that’s important. You don’t wanna cut that out of the equation. That’s why my book, you know what you just brought up, *Brand Voice: People plus Data Drive Results* is the subtitle for a reason. You need the **data** and you need the people who tell those stories. And stories and all of these so-called soft skills are necessary skills, I dare say power skills, as I heard from our dean of business at Virginia Tech where I also teach. I love that she calls ’em that, power skills, because they are, and they do grow revenue. They’re just, they are not some soft, if you have time for them type scenario, they’re an integral part of your business strategy to move you forward, especially when you consider your **brand voice and data** capabilities.

Jennifer Dawn: Nice. I love that so much. So talk to us a little bit about where should we be including these powerful stories. Like should we be, if we send out an email to our list, if we’re posting on social media, if we’re, you know, on LinkedIn, like where’s the right place, the wrong place? Like where should you be bringing these stories into your overall marketing strategy?

The Ubiquity of Storytelling and a Strong Brand Voice and Data Foundation

Becky Freemal: So I will tell you there’s not going to be a wrong place. I believe that they are all right places because if you were talking to people again, the way you connect is through story. Story has been around for tens of thousands of years. It has lived through the industrial revolution and the knowledge based economy that we’re in and the AI that’s coming down the line. The one thing that has stayed through all of those tens of thousands of years is story. Now, how we get to that story might be different. I am sure the cave drawings did not look at databases and trend lines and optimize their, their, you know, business forecasts. So that is a big part of your brand.

Becky Freemal: You need to have that **brand voice**. That is a strategic aspect of when you were first starting a business from the very beginning, what is your purpose? What is your why? And you hear people say that all the time for a reason. It is not meant to like, oh, cliche, roll your eyes. It’s there. And people ask about your why because you need it.

Becky Freemal: And so when you know your purpose, your story, then you also know the solution you have and the people who need that solution. Then we start building that **brand voice and data** in the narratives. That **brand voice and data** is that cohesive foundation, if you will, that launches stories to your investors, stories to potential customers, stories to onboarding, you know, potential employees if you’re looking to onboard new high grow new hires. I mean, it could be growing new hires, it could be growing revenue, it could be growing your infrastructure. When I say I’m a fractional chief marketing officer and growth strategist, it’s important to recognize all the different areas that you need to grow and strengthen within a business. At the end of the day, it’s all part of strategy.

Jennifer Dawn: I love it. You said a cut. Well, you said many important things there, but two that I wanna hit on are the **brand voice**, and then I’d also love to talk a little bit about AI. So let’s start with the **brand voice**.

Defining Your Brand Voice and Data Strategy for Growth

Jennifer Dawn: What really. So I know there’s people listening that are like, I know what that is, but there’s gonna be some people listening to that maybe don’t know what it is, or you think you know what it is and maybe you’re not quite right. So just talk to us a little bit about like what is your **brand voice** and why is it so important?

Becky Freemal: You know, you wanna kind of think about your **brand voice** as who you are and how you show up in the world. Your **brand voice** for you personally, is the same as your **brand voice** as an organization. At the end of the day, it’s how you show up in the world. How you get to building that **brand voice** is a similar journey.

Becky Freemal: For your personal. You’re going to look at all of the solutions that you have, the things that you have to offer to the world, the people who need to hear them. How do you want them to hear you? You know, I talk about my own **brand voice** being, you know, smart, fun, and inclusive. That’s, that’s a big aspect of just me, Becky Freema. I have a very strong value system that you can be smart and you can be fun at the same time. I think that that is a, a duo that people don’t always allow. They feel like they have to be very serious and, and buttoned up. That is not something that I view the world as, nor do I want the world to view me. Like when we get done with this, I don’t want you to say she is a. All buttoned up serious kind of person, and I don’t think you’re going to, you know, I just don’t think you’re gonna feel that. An organization is no different. How are you gonna show up for your customers? And then your **brand voice** also is how do you show up for your employees and for one another, your colleagues. You don’t wanna be one thing behind the white picket fence and then open the door to the world and be like, oh yeah, we’re this when behind the scenes for something else. People feel that, you know, that they, they, you know, they, it’s just like, ugh, something doesn’t feel right and they’ll figure it out. So you wanna, you want that flow from internal to external?

Jennifer Dawn: Oh, I love that so much. And, and like when people do, like I’ve had this happen to me before where somebody will meet me who maybe has seen our social or a video or been to a workshop or something, and then like behind the scenes with our team, they’re like, Jennifer, you’re actually, I. How you were like, I’m like, well, how else would I be? But, but, but it’s a very real thing. I’ve seen this too, where like we put out this persona out to the outside world, but yet we’re a different person when we’re running our companies, how we’re interacting with our teams. I think that might be one of the things I’m the most proud of. Just like what you see is what you get.

Jennifer Dawn: What’s happening behind the scenes is what you’re seeing out. On the, you know, the digital platforms and our **brand voice** is professional and competent, but also friendly and approachable. And then we like to mix a little fun in there too, because it’s one thing to like know your stuff, but so often that can be not very approachable. And so we really wanna be super approachable and fun as well. And so when you start to like do this work, like is there a trick or a tip that you could share on how do you. Like start to identify or figure out what your **brand voice** is, if you’re not sure.

Becky Freemal: It would be dependent on where you are in your journey. So if you’re a solopreneur who is just starting out, that’s where your why and your purpose are gonna be something you lean very heavily on. But the second you start to build out your solution and who the people are, your target audience, and how you wanna show up, immediately start tracking data. Find out who, like are the people you thought. who are going to listen. Are they actually listening or is it a different group? And is that a good or a bad thing? Just because it changed doesn’t necessarily mean it’s bad. You may have just opened the door to a whole new target audience or consumer base.

Becky Freemal: It’s, it’s all things you need to assess and, and to look at. If you are further along in your journey, or you have a multimillion dollar company, you’re going to have all sorts of **data**, but you need to make sense of it. Everyone has **data** and, and, and what are you doing with that **data**? And some of the clients I go to have a lot of **data**, but they don’t know what to do with it. A great start that I tell people. Start with your profit margin and, and if you have multiple products, which one’s bring the biggest profit margin and why? I’m gonna say why a million times when we talk about this, because it could be because it’s the least expensive. To make, maybe the supply chain is easier and gets you to that point. Maybe it’s because you charge more and it gives you more margins. Maybe it is because more people are buying it. You might find you have another product or service that maybe isn’t selling as well. Does that mean you just kick it to the curb and say, no, not right off the bat? Absolutely not. Find out why.

Becky Freemal: Dig into the numbers and see where the profit margin might be lacking, and then that can also help you shore it up. Heck, if you figure out what the why is behind it, that one might leapfrog the other one and become your number one seller. Or you might decide, Hey, you know what? This is not what our audience wants. We need to move on. That is all part of your story. Like who are we talking to? I know a lot of people say, you know, treat people the way you wanna be treated. And I don’t think that’s a wrong phrase, I just like to take it one step further and say, treat people the way they want to be treated because the way you think they wanna be treated, you gotta start somewhere.

Becky Freemal: So sure do that. But at the end of the day, you really need to listen and receive what they’re saying and, and then find that solution and build that narrative. And that’s when that connection and that trust really starts to grow. And at the end of the day, that storyline. Builds that connection, builds that trust, and if it’s genuine and it’s authentic, it’s going to build your revenue, your revenue is going to grow. This comprehensive approach to your **brand voice and data** is what drives results.

Jennifer Dawn: Yeah. Yeah, that makes so much sense. And, and I love what you said also about it to kind of depends on where you are in your journey. I’ve been in business for Jennifer Dawn coaching for over a decade now. I don’t know, we’re probably pushing 12 years, something like that. And I find that I like to kind of revisit our brand message, our marketing, our voice. I like to revisit it at least once a year just because the company does change. The company has grown. I started out as a solo female entrepreneur and now I have a beautiful team. So I do think it is important to just like.

Jennifer Dawn: Not try to get it like perfect and figured out like right at the beginning or worry about it too much if you’re fee, if you’re still working on kind of like honing it. Just give yourself some permission and space to kind of let it evolve. I think it’s just so important because the company is gonna change and grow and as it does so too, shall your brand and your voice and those things. But one of the things I just did this year, because I literally was like, was working on it this weekend, I’m like, I, I used AI to pop in, like here’s our existing brand guide.

Leveraging AI for Your Brand Voice and Data Analysis

Jennifer Dawn: I popped in a bunch of branding questions somebody had sent to me. I’m like, I wanna make sure I’m answering all these, popped ’em into the AI. And I used AI to kind of interview me on what my answers were to these things and then just really kind of crank out an updated document with our brand messaging. It was just so useful and so helpful. I know that you prob, I guess, I don’t know, like how much are you using AI? Do you feel like that you can really still tell effective stories? I mean, sometimes I see things cranked out that are so mechanical and robotic, it’s just like, or that they forgot to like, take out the prompts. I’m like, come on guys. Like you gotta clean it up a little bit here. But I’d love to hear like, what’s your approach with AI? What do you recommend? Do, do you recommend people use it, not use it? Where do you stand there?

Becky Freemal: Oh, use it. Absolutely. I think that the sooner you jump on AI and start understanding how to use it, it’s the how you do it and, and how you do it based on what you need. At the end of the day, AI is going to help us with those mundane, repetitive tasks, so it frees up time. For humans to do what we do best, which is to build that trust and to connect with people on that human level. So think of AI as that time suck you have, and it’s like, Hey, I got you. You know, you got that white page in front of you and you’ve got that blank page, you know, you know writer’s block happening and you’re like, oh, what do I start? Pop in some thoughts, like you said. Have AI interview you. Hey, this is what I’m looking for this, and I need this content.

Becky Freemal: This is the end goal. No matter what, whether you’re talking to AI, a CEO of… , you know, for a new client that you just brought on board, you always wanna find out what the end goal is so you can build a path to get there. AI’s no different. Tell AI, this is where I wanna get to. This is the end goal. It’s a LinkedIn post. This is the feel. I don’t want it to be too salesy. I wanna be thought leadership, whatever it might be. And you might have a sales one, you might be like, Hey, this particular LinkedIn post is going to be more sales feeling. I want it to be promotional. These are what I wanna get across, and you back and forth and you, you know, you go back and forth. And then when I do that, when I have those moments that I need AI to help get that right or block off, then I pluck it, put it into a Google Doc or whatever, and then I, yeah, I, I absolutely rework it. But I am my **brand voice**. I do all of those things as well.

Jennifer Dawn: Yeah, yeah, I rework it as well, but my gosh, it just saves me so much time and effort. And I wrote a post on LinkedIn the other day that was, it was my husband and i’s wedding anniversary, and I did a post about our wedding anniversary and he read it and he was like, man, honey, you did such a good job of writing that. I’m like, well, the truth is I did tell AI I wanna write a post. And he and I was not pretty. I just vomited out the information, like I want a wider post and here’s the things I wanna make sure we mention and blah, blah, blah. And so I really did give it a lot of prompting, but it was not pretty not formatted, and it just turned it around and cranked it out to where my own husband didn’t realize that I had used AI to help me write it. And that was so great. I was just like, yes. Like, what a time saver. But I really did have to prompt it with me of here’s what I wanna talk about. And I’ve given AI, I’ve, I’ve trained it up pretty good in like what I want my **brand voice** to be. And even when it cranks out a post for me, and like you said, I put it in a Google doc, I rework it. I always upload my final version back to AI to say, Hey, here’s what I went with. And I find that it does, it learns and it gets smarter and it just starts cranking out stuff more and more in alignment with what you’re looking for. So, I’m so glad you said. I just think it’s one of the most useful tools, especially in marketing today, that just helps us do so much more with less time.

Becky Freemal: Well, and think about the fact that, you know, we’re talking about generative AI. There’s also the note taking and Fathom and Audit AI. I’ve used video editing AI where you. We do this and then you put the recording into it and it gives you like 12 social media clips for 10 to 12 seconds each. And is it perfect?

Becky Freemal: No, I did it one time and it gave me like, I don’t know, half of the clips are just a little less than half of of me asking the question. I’m like, okay, that’s not what I really want. I really want it, Jennifer, and that’s not me asking the question. That kind of thing. But yeah, I mean, it’s only getting smarter by the minute. So, but

Jennifer Dawn: Yeah, and you talk, you talk so much about **data** and you can take that **data** and upload it to AI and ask it to analyze for you, which I just am so like, thank you, because it will see things that we don’t always see. And whether we choose to take its advice or not, or whatever we wanna pull from it, like it, it can be very time consuming to analyze **data** and even then we may not really get the whole picture. So even taking things like, you know, transcripts from sales call recordings, transcripts from podcast recordings, like just, you know, this kind of **data**, you can upload your financial information into it. I just had a client the other day, he’s so funny. He sent it to me because. He was on our cruise retreat and we did a workshop on AI. So we went home and he is like, you know what, I’m gonna check out more of this AI thing. And he uploaded all of his financials and asked it to analyze it, and he, he sent it back to me and he is like. He was blown away. ‘ cause he is like, it analyzed all my products, all my profit margins told me like where to, you know, go, where to stop. Now one of the things it did do was it told him to have a website for every one of his products. And I’m like, no, we’re not doing that. So you gotta be careful, like you still gotta use the human brain here a little bit, but. But all that **data analysis**, it can just shorten that curve so much of just like, here’s the **data**, you know, analyze it for me and tell me what you see. I think in many ways it can just help to make us smarter.

Becky Freemal: Can we back the bus up to, I heard cruise retreat. Do you do cruise retreats? That is.

JD Coaching Retreats: Combining Travel & Business Growth

Jennifer Dawn: Yes, back that bus up. We do um, we do retreats twice a year. I think it’s so important to take time out of your day to day and to go somewhere fabulous and beautiful. And so we combine beautiful locations with business retreats and we just did a cruise to the Western Caribbean, Mexico, Honduras, and Belize. Our next one, we’re going to Alaska. We’re so excited. We’re actually just getting ready to launch the marketing for Alaska. It’s happening over the 4th of July, 2025, and then we’re going back to Costa Rica in October of next year. So yes, you heard that, right? And it’s just, it’s so great as a business owner to get a little vacation, to get some education, to work on your business, be with amazing people, and that’s what we do on our, on our retreats. If you’re looking to enhance your **brand voice and data** strategy, our retreats offer dedicated time for strategic planning.

Becky Freemal: Well, and you, I know I’m supposed to be answering and I’d ask, but I’ve gotta ask you what your secret is to 12 years of success. That is amazing.

Jennifer Dawn: Oh my goodness. I think I’m just too too stupid to stop. No, I’m kidding.

Becky Freemal: Fair enough.

Jennifer Dawn: I’m just persistent and driven. But you know, the other thing is like, I just, I found my purpose. I love what I do. It doesn’t always feel like work. Sometimes the day-to-day logistics of running the business can feel like work. But my clients are amazing. The work we do is amazing. I love getting results for our clients. Just all of our services are all tailored to business owners and, and, and even the retreats I have found, like I used to think retreats were, were silly, like a waste of time and you know, come on, like give, gimme a break. But now that I’ve started hosting them, they’re even so beneficial for me leading the retreats to get out of my day to day. Think about things in a different way so that twice a year of just taking those breaks that has been instrumental in just really elevating my success and my love for the business and just really that, the longevity of everything, making it a lot more fun. Right. Own a business ‘ cause it just doesn’t have to be this horrible drudgery all the time.

Becky Freemal: Exactly. I love it. And I, I think getting away, I mean, that’s a big part with branding and marketing. You get in the rat race in your, to your point, day-to-day business operations, whatnot. That’s why marketing is so important to just take that step away if you’re the marketer and if you’re the CEO to at whatever stage in where you are in your business to be like, okay, I need to stop doing all the things. Let’s move marketing under someone. Who does marketing and then the CEO remains that fresh mind to say, Hey, these are the things that I like, or, Hey, we have a junior level marketing team, but we’re not quite getting that strategy. I mean, all of those things, they’re, they’re nuances, but they’re so important. Those moments to step away are a key part of, of getting to that.

Jennifer Dawn: Oh, I agree, and you’re gonna love this. So one of the last things we, or what we usually do at our retreats is an ask session. So near the end of the retreat, once everybody really gets to know each other, you can ask for something that you want. This last time I asked everybody to give me one or two words to describe my brand. To them, like, what does, what does my brand feel like to you? To have the whole room go around and give me that feedback because we put this stuff out of what we want our brand to be and what we think our brand should be. But how people are actually receiving that and how they feel about it. If we’re not taking the time to ask it, it, we can really get off track. It was such a great exercise to just go around the room and really hear, because some things came up that I was like, man, that’s awesome. And it wasn’t even on my radar. Of, of how people resonate with the the JDC brand. So, and I’m sure you’re a marketing expert like you, you a you, I’m sure you guide people to like get the, get the feedback from people because that was just so valuable to me to really hear how the brand is really landing with our clients versus me just sort of like, I think this is how it should land.

Jennifer Dawn: I, I,

Jennifer Dawn: think.

Becky Freemal: What did you hear? What was some of their, what was their feedback?

Jennifer Dawn: We got a lot around caring of like, this is a brand that actually cares. I think that sometimes in the coaching industry, you get coaches who don’t really care, they just sort of want the money and that’s it. And so, and I’ve had coaches like that too. And so I. We got that we cared and we got value. Value came back of like, Hey, all the value that you’re packing into a coaching package was really, really helpful. And another area was, Jennifer, you guys don’t just like talk about these things because a coach will coach you. Right? So traditional coaching is, let me ask you questions and help you figure it out for yourself. I would say we’re a hybrid of a coach, a mentor, and a consultant. And so. We’ve developed a lot of tools to actually help our clients execute. That was the other thing of like, Hey, you, you have so many tools to help us really execute and get it done, versus just like showing up to a coaching call and getting quote coached.

Jennifer Dawn: So those were really good things for me to just be like, all right, the value is obviously there. it’s so important for me, for our clients to feel like we really care. One of the best testimonials I ever got was, if you’re ready to grow your business with your best friend at your side, you’re ready for Jennifer, John Coaching. And I’m like, yes.

Jennifer Dawn: Like, that’s what I want people to feel when they work with me and my team, that they’re so supported and we super care for them and we are there through the hard part of like getting, you know, doing the work and getting that result. So it was really good to hear those things like coming back at me and even in a way that I hadn’t quite fully, like oh, quite hadn’t quite realized.

Becky Freemal: Yeah. And that’s all feedback. You know, when we talk about **data** and branding, it’s not just quantitative, it’s qualitative. You know, you need, you need both. If I could speak, that’d be half the battle. You need both, blah, qualitative and quantitative, and that’s a great example. Now you can take all of that feedback, you know?

Becky Freemal: Yes. In the business world, we call it customer discovery, but at the end of the day, it’s just listening. You’re just listening. What do they want? What do they care about? What is their why? And does your why and their why aligned? Do you have a solution that’s really truly going to solve the challenge or problem they have? Because if not, then you’re just the, the A mismatch. You don’t want a client that you’re not able to help and they don’t want someone that they’re spending money on who can’t help them. So it just also helps you evolve and to move into the right client spaces and to get that right target audience. So yeah, I mean, you can take all that.

Becky Freemal: That’s great feedback for your **brand voice and data** evolution of it as you move forward. I love it.

Jennifer Dawn: Yeah, and then you feed it into AI. And you’re like, Hey, what do you think about this?

Becky Freemal: absolutely. I would absolutely do that.

Jennifer Dawn: Awesome, awesome. All right. Before we run outta time, Becky, tell us a little bit about your book and when people buy your book. Like what help can they expect to get from it?

Connect with Becky Freemal: Author of “Brand Voice”

Becky Freemal: I think it’s been really cool feedback, Jennifer, since I launched it, it went live, or you know, we published it back in July of 2024. And I have gotten a lot of feedback from people that I wasn’t expecting, which was pictures of, they were pictures of highlighted and squiggle, you know, like make sure I remember this paragraph and notes out in the margin and someone’s like, it’s almost turning into a workbook. And I’m like, oh my gosh, that’s awesome. And noted maybe for a future product. But I think. The fact that it is really helping maybe everybody, but also maybe those smaller solopreneurs because as a fractional chief marketing officer and growth strategist, my, my kind of spiel, if you will, the elevator pitch for any fractional CMO is I.

Becky Freemal: Hey, if you don’t want that top heaviness of a full-time C-suite, it doesn’t mean that you have to go without the strategy. You can hire fractionals, whether it’s a fractional chief marketing officer or a fractional Chief Operating Officer, you know, all the way down the line of the C-Suite. But solopreneurs, heck, myself.

Becky Freemal: I mean, I wouldn’t hire a fractional right now as a solopreneur because it’s a little too top heavy for me at the moment. But this book solves that problem also. So it gave me that ability to kind of step stone who I could help. I, I found a lot of people asking for my services and then thinking, well, what, we’re not quite there yet, or we don’t. Quite have, you know, the, the resources to bring on a fractional. And I thought, yeah, but they still need this help. And I would love to give and often do my advice and my work for free. But at the end of the day, we do live in a capitalistic society and I have a mortgage to pay, so I have to balance those conflicts in my brain. And so this book was a great way to do that. This book really does allow people to understand what a **brand voice** is. Why you need it and how it is such an integral, strategic piece of your business plan as you move forward. And the sooner you get it, the better. But in the same breath, don’t panic if you don’t have your **brand voice**. And don’t panic. If you haven’t done anything with your **data** for 10 years, today is the best day to start. You know what I mean? It, it’s it. You can start at any time.

Jennifer Dawn: Oh, I love that so much. Okay guys, so absolutely get out there, grab a copy of Becky’s book, *Brand Voice: People Plus Data Drive Results*. If you wanna dive into this topic or more further, Becky, you and I are the same. I would give everything away for free if I could. Right? If we didn’t have, if I didn’t have two horses in a barn to pay for, I’m like, man. Yeah, expensive hobbies, it’s just like, boy, but I literally have to remove myself from certain things in the company. ‘ cause it’s just like I will give it all away. I’m not the best person to do that. I love that you mention that. So I feel very good that I’m not alone in this in this like desire to just be like, I’ll just help you. No problem.

Becky Freemal: No problem at all. I’m with you a hundred percent.

Jennifer Dawn: Yeah. All right. Where can everybody go to find you as well if they are interested in fractional CMO services?

Becky Freemal: You know the easiest one, I have two website sites, but the easiest is beckyfreemal.com. That gives you all the different things. It allows you to understand the market exact work that I do, which is the fractional chief marketing Officer and growth strategy. And it also, I do the speaking engagements and I lead workshops. So all of that is on that page because that also you got the book. You can just do a half day session with me. You could do a keynote with me. I have all the different levels, all the way up to to fractional cmo, so beckyfreemal.com has it all.

Jennifer Dawn: Beautiful. Wonderful. All right guys. Get out there and check out Becky. We will also put her information in the show notes as well. Becky, thank you so much for being here with me today.

Becky Freemal: Oh, Jennifer, thanks for having me. This was a wonderful way to start my day.

Jennifer Dawn: Oh, yay. I love hearing that and everybody who’s listening in on this episode, you guys know where I’m going next. It’s don’t sit back and just listen and not take action. I know that you learn something from today’s episode, and I want you to just take whatever it is, even a vicious one thing and put it into action, and that’s really how you’re gonna get the result. So if you need to work on your **brand voice**, if it’s grabbing Becky’s book and reading further. Whatever that is for you. Or maybe it’s time to hire a fractional CMO. Who knows, whatever it is. But if you don’t take that action, you’re not getting the result. That’s it. Do something. Thank you guys for listening today, and that’s it for today’s show. Get out there now and have a happy, productive day. Bye y’all.

Links

• **Connect with Becky Freemal:**
• Website: beckyfreemal.com
• Book: *Brand Voice: People Plus Data Drive Results* (Available on Amazon)

• **Connect with Jennifer Dawn:**
• Website: www.jenniferdawncoaching.com
• Retreats: www.jenniferdawncoaching.com/our-retreat
• Join our Academy: www.jenniferdawnacademy.com