If you want your business to grow with less stress and more freedom, the answer isn’t working harder, it’s hiring smarter.
Hiring isn’t just about filling seats. It’s about getting the right people in the right roles, people who bring both skill and alignment with your values. The wrong hire will slow you down. The right hire will multiply your results.
In my early days of running a business, I thought hiring meant bringing in people who I could easily manage and control. My ego wanted to be the smartest person in the room.
Here’s the problem: I hired people who weren’t stronger than me in their roles. The result? I ended up doing their work and mine. Exhausting, unsustainable, and a surefire way to stall growth.
Everything shifted when I started hiring people who were actually better than me in specific areas. Suddenly, the business didn’t depend on me doing everything, the team pulled the business forward.
Strong hiring is not about your ego. It’s about building a team that makes the business run better without you micromanaging every detail. When you shift your approach, you:
• Free up your time to focus on strategy, growth, and the work only you can do.
• Strengthen your business systems because capable hires improve and own their roles.
• Protect your energy so you’re not stuck carrying the weight of everyone else’s tasks.
• Create scalability because your business no longer depends on you doing it all.
Leaving hiring decisions to chance is risky. Here’s how to approach it intentionally:
1. Check your ego.
Don’t hire people you can outwork. Hire people who can outshine you in their specific role. That’s when your business leaps forward.
2. Don’t outsource what you don’t understand.
If you don’t already know how a process (like sales or marketing) should work, figure it out first. Otherwise, you won’t know if your new hire is truly effective.
3. Hire for alignment, not just skills.
A great résumé is useless if the person doesn’t align with your company’s values. Culture fit is what makes skills sustainable.
4. Define success clearly.
Before you hire, write down what success looks like in the role. What results should they deliver in 90 days? 6 months? 1 year?
5. Build a process that filters for fit.
From your job description to your interview questions, design the hiring process to highlight not just talent, but also integrity, initiative, and alignment.
Audit your last hire. Did they free you up, or create more work?
Define one critical role. Write down the exact results you need from that position.
Ask yourself: “Am I filling a seat… or am I building a team that grows with me?”
•Ego. Wanting to stay in control leads to weak hires.
•Blind spots. Hiring for something you don’t understand leaves you vulnerable.
•Desperation. Hiring fast instead of intentionally creates long-term problems.
Remember: you’re not just hiring to fill a role. You’re building the foundation of a business that can grow without you carrying every task. Success comes from the team you build, not the number of hours you can grind out.
One of my favorite books on this topic is How to Be a Great Boss by Gino Wickman. It’s a must-read if you want to master the art of hiring and leading with confidence.
P.S. If you’re ready to step back, get fresh clarity, and return with a renewed vision for your business and team, join me at one of my retreats → https://jenniferdawncoaching.com/our-retreats/
Jennifer Dawn has grown two multimillion dollar businesses and now mentors others to do the same. She is one of the select few nationwide Profit First and Provendus Growth Academy Certified coaches…
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